CUNY Graduate Center
Doctoral Students’ Council Media Board
Minutes
April 3, 2009
Present: Gregory Donovan (GD), Rob Faunce (RF), Allyson Foster (AF), Shawn Rice (SR), Denise Torres (DT)
Chair/Minutes: RF
Meeting commenced at 5:00pm.
I. Approval of Agenda
AF motioned, GD seconded. Approved by unanimous consent
II. Approval of Old Minutes
GD motioned, SR seconded. Approved by unanimous consent
III. Advocate Report (J. Hoff)
J. Hoff submitted the following report in absentia:
Current Budget (See Approved and Actual Budgets for 2008-09)
As you can see form the approved Budget for 2008-09 and the actual Budget for 2008-09, the Advocate is currently $2,394 under budget. If costs for printing and freelance fees remain consistent, the Advocate should have an end of the year surplus of about $2,400. This plus, the $1,200 in anticipated ad revenue for 2008-09 (see the Advertising Report below) should allow the GC Advocate to end the year under the total budget approved by the DSC in 2008.
As I explained in my last report, the biggest reason for this surplus is the significant amount of money that has been saved on Web Editing for the 2008-09 year. The Advocate is happy to hear about the proposal to create a dedicated fund for all DSC freelance web editing, which will hopefully provide us with the help as well as the flexibility we need to make and maintain a new Open CUNY website in the Fall of 2009. This website could replace our current website but the domain would ideally remain the same so that we do not lose any of our regular web visitors.
Current and Future Advertising Revenue
Advertising Revenue has been down for the 2008-09 year for obvious reasons. We lost nearly all of our advertisers in September. Nearly all of these advertisers cited the economic downturn as the reason for cutting their advertising budgets. Since then we have worked diligently to acquire new advertisers. The chart below explains our current
advertising revenue as well as our anticipated revenue from advertisers that have agreed to advertise in the April issue. We have worked diligently on increasing advertising the last four months (as you can see December-April show a marked increase in ad revenue), and considering the economy we are quite pleased with the amount of increased ad revenue we have managed to bring in. We anticipate that next year we will be able to bring in as much if not more than this year and are working on securing year long commitments from AK Press and other publishing companies and bookstores.
Advertising Report (Anticipated Ad Revenue 2008-09)
September, 2008 $400 (Ikea)
October 2008 $0
November $0
December $50 (AK Press)
February $150 (AAARI, AK Press)
March $250 (Center for Humanities, AK Press)
April (Anticipated) $350 (Center for Humanities, AK Press, AAARI)
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Total current and anticipated Ad Revenue $1,200
Web Report
As you will see the website continues to bring in more than 3,000 unique visitors each month with an average number of 2 views each visitor. 2008 exceeded our best expectations with a total of 48,900 unique visitors and almost 72,000 total visits. Note: these figures do not include search bots, which create hundreds of thousands of hits each month. We expect 2009 to be an equally successful year for our website, especially once we move to an Open CUNY website.
Summary Reported period Month Mar 2009 First visit 01 Mar 2009 - 00:07 Last visit 31 Mar 2009 - 23:57 Unique visitors Number of visits Pages Hits Bandwidth Traffic viewed * 3511 6720 (1.91 visits/visitor) 17448 (2.59 Pages/Visit) 46427 (6.9 Hits/Visit) 855.09 MB (130.29 KB/Visit) Traffic not viewed * 15305 16422 298.51 MB
* Not viewed traffic includes traffic generated by robots, worms, or replies with special HTTP status codes. Monthly history
Jan 2009 Feb 2009 Mar 2009 Apr 2009 May 2009 Jun 2009 Jul 2009 Aug 2009 Sep 2009 Oct 2009 Nov 2009 Dec 2009 Month Unique visitors Number of visits Pages Hits Bandwidth Jan 2009 2735 6438 13227 27070 514.76 MB Feb 2009 3346 6802 15779 41830 746.68 MB Mar 2009 3511 6720 17448 46427 855.09 MB Apr 2009 246 385 1013 2659 46.58 MB May 2009 0 0 0 0 0 Jun 2009 0 0 0 0 0 Jul 2009 0 0 0 0 0 Aug 2009 0 0 0 0 0 Sep 2009 0 0 0 0 0 Oct 2009 0 0 0 0 0 Nov 2009 0 0 0 0 0 Dec 2009 0 0 0 0 0 Total 9838 20345 47467 117986 2.11 GB
Days of month 01 Mar 02 Mar 03 Mar 04 Mar 05 Mar 06 Mar 07 Mar 08 Mar 09 Mar 10 Mar 11 Mar 12 Mar 13 Mar 14 Mar 15 Mar 16 Mar 17 Mar 18 Mar 19 Mar 20 Mar 21 Mar 22 Mar 23 Mar 24 Mar 25 Mar 26 Mar 27 Mar 28 Mar 29 Mar 30 Mar 31 Mar Average Day Number of visits Pages Hits Bandwidth 01 Mar 2009 200 407 835 15.76 MB 02 Mar 2009 208 358 1018 18.75 MB 03 Mar 2009 198 581 1110 19.81 MB 04 Mar 2009 154 567 1174 22.00 MB 05 Mar 2009 186 589 1009 20.00 MB 06 Mar 2009 167 409 1028 19.92 MB 07 Mar 2009 149 380 893 15.34 MB 08 Mar 2009 143 425 816 16.36 MB 09 Mar 2009 173 520 1013 18.21 MB 10 Mar 2009 159 654 1330 22.58 MB 11 Mar 2009 183 445 1077 18.20 MB
12 Mar 2009 153 295 745 12.78 MB 13 Mar 2009 151 302 801 13.77 MB 14 Mar 2009 144 273 576 9.28 MB 15 Mar 2009 143 391 681 12.46 MB 16 Mar 2009 190 443 1006 18.70 MB 17 Mar 2009 191 448 947 18.50 MB 18 Mar 2009 168 379 913 15.74 MB 19 Mar 2009 200 619 1105 22.75 MB 20 Mar 2009 196 548 1111 20.13 MB 21 Mar 2009 440 1162 4198 70.06 MB 22 Mar 2009 534 1389 5370 98.25 MB 23 Mar 2009 419 1004 4255 92.84 MB 24 Mar 2009 263 595 2249 42.96 MB 25 Mar 2009 293 746 2201 39.53 MB 26 Mar 2009 243 653 1632 32.29 MB 27 Mar 2009 232 654 1647 28.10 MB 28 Mar 2009 197 448 1097 19.74 MB 29 Mar 2009 195 505 1233 22.72 MB 30 Mar 2009 243 717 1736 28.85 MB 31 Mar 2009 205 542 1621 28.71 MB Average 216.77 562.84 1497.65 27.58 MB Total 6720 17448 46427 855.09 MB
As requested, below is the average duration for each visit. Although the largest number (as expected) is below 30 seconds, a full 20% of our hits appear to be actual readers, with nearly ten percent spending between 15 minutes and one hour online.
Visits duration Number of visits: 6720 - Average: 418 s Number of visits Percent 0s-30s 5210 77.5 % 30s-2mn 218 3.2 % 2mn-5mn 138 2 % 5mn-15mn 173 2.5 % 15mn-30mn 260 3.8 % 30mn-1h 403 5.9 % 1h+ 318 4.7 %
IV. 2009-10 Media Board Employee(s)
The Board went into Executive Session to discuss personnel issues. The Board can not make a decision on 2009-10 Media Board employment.
V. Adjournment
AF motions, DT seconds. Meeting adjourned at 5:50pm.